To.The.Point
Yasmine Raes
Yasmine Raes
Welcome, I’m Yasmine Raes, an Antwerp-based innovation strategist, driving corporates and scale-ups to unlock new value through smart opportunity exploration.
Welcome, I’m Yasmine Raes, an Antwerp-based innovation strategist, driving corporates and scale-ups to unlock new value through smart opportunity exploration.
01
About me
About me
Curiosity has always been my driving force. As a kid, I asked a lot of questions. That same mindset led me to study psychology, specialize in human-centered design, and later dive into business innovation.
Over the past 10 years, I’ve worked with major companies across many industries, helping them stay curious about new opportunities, prove what works (and what doesn’t, also part of the deal), and make sure the right ideas stick and get scaled. During those years, I learned how to navigate new fresh ideas in complex business contexts.
I got to see firsthand how corporates moved from treating innovation as a one-off initiative to embedding it into their strategy. I’ve helped corporates set up the right processes, coached their teams, and made sure innovation became part of how they run their business today.
Curiosity has always been my driving force. As a kid, I asked a lot of questions. That same mindset led me to study psychology, specialize in human-centered design, and later dive into business innovation.
Over the past 10 years, I’ve worked with major companies across many industries, helping them stay curious about new opportunities, prove what works (and what doesn’t, also part of the deal), and make sure the right ideas stick and get scaled. During those years, I learned how to navigate new fresh ideas in complex business contexts.
I got to see firsthand how corporates moved from treating innovation as a one-off initiative to embedding it into their strategy. I’ve helped corporates set up the right processes, coached their teams, and made sure innovation became part of how they run their business today.
Curiosity has always been my driving force. As a kid, I asked a lot of questions. That same mindset led me to study psychology, specialize in human-centered design, and later dive into business innovation.
Over the past 10 years, I’ve worked with major companies across many industries, helping them stay curious about new opportunities, prove what works (and what doesn’t, also part of the deal), and make sure the right ideas stick and get scaled. During those years, I learned how to navigate new fresh ideas in complex business contexts.
I got to see firsthand how corporates moved from treating innovation as a one-off initiative to embedding it into their strategy. I’ve helped corporates set up the right processes, coached their teams, and made sure innovation became part of how they run their business today.
As Innovation Manager at Brussels Airport, I ran an innovation portfolio—navigating the usual corporate hurdles to get ideas off the ground and into action. It meant bringing the right people together, balancing quick wins with long-term bets, and making sure good ideas didn’t just stay on a slide deck
But…I'm convinced we’re only getting started. AI is reshaping how we discover, validate, and implement ideas — speeding up what used to take months. I believe the next big shift will be in making innovation not just faster, but smarter.
The innovation domain never stands still, and that’s exactly why I love what I do—helping scale-ups and corporates stay ahead of the curve and helping them explore new opportunities in the smartest way possible.
As Innovation Manager at Brussels Airport, I ran an innovation portfolio—navigating the usual corporate hurdles to get ideas off the ground and into action. It meant bringing the right people together, balancing quick wins with long-term bets, and making sure good ideas didn’t just stay on a slide deck
But…I'm convinced we’re only getting started. AI is reshaping how we discover, validate, and implement ideas — speeding up what used to take months. I believe the next big shift will be in making innovation not just faster, but smarter.
The innovation domain never stands still, and that’s exactly why I love what I do—helping scale-ups and corporates stay ahead of the curve and helping them explore new opportunities in the smartest way possible.
As Innovation Manager at Brussels Airport, I ran an innovation portfolio—navigating the usual corporate hurdles to get ideas off the ground and into action. It meant bringing the right people together, balancing quick wins with long-term bets, and making sure good ideas didn’t just stay on a slide deck
But…I'm convinced we’re only getting started. AI is reshaping how we discover, validate, and implement ideas — speeding up what used to take months. I believe the next big shift will be in making innovation not just faster, but smarter.
The innovation domain never stands still, and that’s exactly why I love what I do—helping scale-ups and corporates stay ahead of the curve and helping them explore new opportunities in the smartest way possible.
02
Experience
Experience
2015
//2018
Strategy Designer // November Five
I helped companies across industries like media, sports, telecom, and banking turn early ideas into clear, tested digital solutions. Working closely with teams, I helped them cut through the noise—bridging business goals and user needs, testing ideas with real users, and shaping concepts that pass the viability and desirability test. Along the way, I learned firsthand what it takes to design and build digital products that aren’t just functional but truly differentiating
2015
//2018
Strategy Designer
// November Five
I helped companies across industries like media, sports, telecom, and banking turn early ideas into clear, tested digital solutions. Working closely with teams, I helped them cut through the noise—bridging business goals and user needs, testing ideas with real users, and shaping concepts that pass the viability and desirability test. Along the way, I learned firsthand what it takes to design and build digital products that aren’t just functional but truly differentiating
2015
//2018
Strategy Designer
at November Five
I helped companies across industries like media, sports, telecom, and banking turn early ideas into clear, tested digital solutions. Working closely with teams, I helped them cut through the noise—bridging business goals and user needs, testing ideas with real users, and shaping concepts that pass the viability and desirability test. Along the way, I learned firsthand what it takes to design and build digital products that aren’t just functional but truly differentiating
2019
//2022
Senior Innovation Manager // EY
I worked with corporates to make opportunity exploration a structured part of their business. I assisted them in defining the best approach to explore new opportunities, whether through startup collaborations, running internal innovation tracks, or decentralizing their innovation efforts, all while ensuring the right processes and methodologies were in place to support these strategies. To enable them to bring it in practice, I also coached teams hands-on to test ideas, gather insights, and turn opportunities into actionable results. This experience gave me a deep understanding of how to embed innovation into corporates, making it both strategic and practical.
2019
//2022
Senior Innovation Manager
// EY
I worked with corporates to make opportunity exploration a structured part of their business. I assisted them in defining the best approach to explore new opportunities, whether through startup collaborations, running internal innovation tracks, or decentralizing their innovation efforts, all while ensuring the right processes and methodologies were in place to support these strategies. To enable them to bring it in practice, I also coached teams hands-on to test ideas, gather insights, and turn opportunities into actionable results. This experience gave me a deep understanding of how to embed innovation into corporates, making it both strategic and practical.
2019
//2022
Senior Innovation Manager
at EY
I worked with corporates to make opportunity exploration a structured part of their business. I assisted them in defining the best approach to explore new opportunities, whether through startup collaborations, running internal innovation tracks, or decentralizing their innovation efforts, all while ensuring the right processes and methodologies were in place to support these strategies. To enable them to bring it in practice, I also coached teams hands-on to test ideas, gather insights, and turn opportunities into actionable results. This experience gave me a deep understanding of how to embed innovation into corporates, making it both strategic and practical.
2023
//2025
Innovation Manager // Brussels Airport
As Innovation Manager for Brussels Airport, I managed a diverse portfolio of innovation initiatives, ranging from driving operational change to enhancing sustainability efforts and developing new value propositions. I led innovation tracks, scouted new opportunities, established startup collaborations, and navigated the complexities of the operations to ensure alignment with business goals and regulations. Along the way, I learned to speak aviation and became an avid enthusiast of aviation. This experience gave me a solid understanding of how to innovate in complex, highly regulated environments.
2023
//2025
Innovation Manager
// Brussels Airport
As Innovation Manager for Brussels Airport, I managed a diverse portfolio of innovation initiatives, ranging from driving operational change to enhancing sustainability efforts and developing new value propositions. I led innovation tracks, scouted new opportunities, established startup collaborations, and navigated the complexities of the operations to ensure alignment with business goals and regulations. Along the way, I learned to speak aviation and became an avid enthusiast of aviation. This experience gave me a solid understanding of how to innovate in complex, highly regulated environments.
2023
//2025
Innovation Manager
at Brussels Airport
As Innovation Manager for Brussels Airport, I managed a diverse portfolio of innovation initiatives, ranging from driving operational change to enhancing sustainability efforts and developing new value propositions. I led innovation tracks, scouted new opportunities, established startup collaborations, and navigated the complexities of the operations to ensure alignment with business goals and regulations. Along the way, I learned to speak aviation and became an avid enthusiast of aviation. This experience gave me a solid understanding of how to innovate in complex, highly regulated environments.
03
To.The.Point
To.The.Point
WHAT'S IN A NAME?
dfd
To.The.Point reflects what I value in collaboration and what I believe is key for smart opportunity exploration
It’s about embracing ambiguity while driving toward clarity
It’s about turning scattered pieces into a clear direction
It’s about working efficiently, without unnecessary layers of complexity
WHAT'S
IN A NAME?
dfd
To.The.Point reflects what I value in collaboration and what I believe is key for smart opportunity exploration
WHAT'S IN A NAME?
dfd
To.The.Point reflects what I value in collaboration and what I believe is key for smart opportunity exploration
It’s about embracing ambiguity while driving toward clarity
It’s about turning scattered pieces into a clear direction
It’s about working efficiently, without unnecessary layers of complexity
It’s about embracing ambiguity while driving toward clarity
It’s about turning scattered pieces into a clear direction
It’s about working efficiently, without unnecessary layers of complexity
04
Available for
Available for
Product Strategy
Your product is out there, but where do you take it next? With an outside-in perspective, I help you explore new directions—shaping the next steps, concretising it in a roadmap and setting out the strategy to make the product more relevant and scalable.
Product
Strategy
Your product is out there, but where do you take it next? With an outside-in perspective, I help you explore new directions—shaping the next steps together to make it more relevant and scalable.
Opportunity exploration
You’ve identified a potential opportunity and are eager to explore it further. I guide you through the process, starting with scanning the opportunity, and if worthwhile, refining the opportunity, moving it to conceptualization and market validation
Opportunity exploration
You’ve identified a potential opportunity and are eager to explore it further. I guide you through the process, starting with scanning the opportunity, and if worthwhile, refining the opportunity, moving it to conceptualization and market validation
Opportunity scanning
Your organization may have a solid foundation, but to thrive, new opportunities must be explored beyond your comfort zone. Together, we’ll identify and prioritize opportunity areas, creating a portfolio that focuses your team on the right areas for growth and value creation.
Opportunity
scanning
Your organization may have a solid foundation, but to thrive, new opportunities must be explored beyond your comfort zone. Together, we’ll identify and prioritize opportunity areas, creating a portfolio that focuses your team on the right areas for growth and value creation.
Opportunity management
You may have the drive, but without the right structure, continuous opportunity exploration can become challenging. I help you establish the foundation for continuous exploration by defining the setup, processes and methodologies ensuring your team is equipped to consistently uncover new opportunities for growth and value creation
product is out there, but where do you take it next?
Opportunity management
You may have the drive, but without the right structure, continuous opportunity exploration can become challenging. I help you establish the foundation for continuous exploration by defining the setup, processes and methodologies ensuring your team is equipped to consistently uncover new opportunities for growth and value creation
Opportunity
management
You may have the drive, but without the right structure, continuous opportunity exploration can become challenging. I help you establish the foundation for continuous exploration by defining the setup, processes and methodologies ensuring your team is equipped to consistently uncover new opportunities for growth and value creation
05
Contact
Contact
If this feels relevant to you or just want to connect, feel free to drop me a message. I’d love to hear from you!
If this feels relevant to you or just want to connect, feel free to drop me a message. I’d love to hear from you!